DETROIT COLLECTION

MORE GOLF | 2019

THE GOAL FOR THIS PROJECT

These putters are works of art and I wanted to approach this project in that way.  Each putter insert is handmade, mokume gane, with pure silver and copper.  Each head is billet-milled to perfection.

The overall goal was to get in tight and showcase the unique and beautiful features of these custom, one of a kind pieces of golf art (I mean equipment).

WHAT WAS CREATED

I captured numerous photos from all angles to showcase some of the unique elements of each putter head.  Macro lenses, prime 50mm with extension tubes, and even a wide angle lens were put into play.

I like to focus on the details of a club, which is sometimes overlooked in equipment photography. One of my favorite images from this set is the macro photo of the millwork and insert.

ADDITIONAL CREATIVE DEVELOPED

  • Design and development: moregolfusa.com/detroit-collection website (core website as well)
  • Branding creation: New logo for More Golf USA, Made in the USA badge, logo for Sizemore Design, and ‘O’ icon