BLāD.1 STAINLESS ON BLACK

L.A.B. GOLF | 2019

THE GOAL FOR THIS PROJECT

The BLāD.1 is a beautifully minimalistic blade-style putter.  Crafted out of a solid block of stainless steel, the main goal was to highlight the simplicity of it’s shape which will appeal to many blade-loving golfers.

WHAT WAS CREATED

Since the head is stainless and simple, I decided to isolated the putter on black with a slight reflection.  Originally, the brief called for shooting on white, but the results, while still solid, looked more like a pack shot than a premium putter.

The black glossy surface coupled with lighting and reflections off of the putter gave it a premium feel.  These images have been used in social, as well as digital and print advertising.

ADDITIONAL CREATIVE DEVELOPED

  • Design and development: L.A.B. Golf Website
  • Design and development: Temporary L.A.B. Golf landing page
  • Design: Social, banner, and other creative advertisments
  • Design: Business cards, in-store posters