WHAT WAS CREATED
Since the head is stainless and simple, I decided to isolated the putter on black with a slight reflection. Originally, the brief called for shooting on white, but the results, while still solid, looked more like a pack shot than a premium putter.
The black glossy surface coupled with lighting and reflections off of the putter gave it a premium feel. These images have been used in social, as well as digital and print advertising.