BLāD.1 STAINLESS ON BLACK
L.A.B. GOLF | 2019
L.A.B. GOLF | 2019
The BLāD.1 is a beautifully minimalistic blade-style putter. Crafted out of a solid block of stainless steel, the main goal was to highlight the simplicity of it’s shape which will appeal to many blade-loving golfers.
Since the head is stainless and simple, I decided to isolated the putter on black with a slight reflection. Originally, the brief called for shooting on white, but the results, while still solid, looked more like a pack shot than a premium putter.
The black glossy surface coupled with lighting and reflections off of the putter gave it a premium feel. These images have been used in social, as well as digital and print advertising.